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[fusion_dropcap boxed=”yes” boxed_radius=”” class=”” id=”” color=”” text_color=””]D[/fusion_dropcap]r. Ai Addyson-Zhang is a self-described “Disruptive Educator.” After achieving her career goal of teaching at the college level, she became disillusioned with our education system, and came to the conclusion that her only choice was to get out … altogether, and start educating from a completely different angle, from a “Classroom Without Walls.”
We interviewed Dr. Ai about her approach to online learning and preparing students for their future careers in innovative ways, such as through the use of social media.
Read or watch the second part of our interview with Dr. Ai, and feel free to comment below with any questions; I’ll pass them along to her. (Just finding us? Watch or read part one of the interview.)
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You can watch the video interview above with or without subtitles, or read the transcript. (All done watching? Watch part 3 and the conclusion of the interview.)

CHUCK: It sounds like you…backed into this in the sense that you had the traditional college education – primary, secondary college education all the way through your Ph.D. and then found how unsatisfactory it was to be a teacher in that boxed environment. And I love your story about how you began to use social media that you were teaching anyway, and that sort of drew that entrepreneur person out. So, I just find that really fascinating.
AI: Can I just add another point, if you don’t mind? So, three years ago, I launched my very first live streaming show because I discovered my students want to learn more about social media marketing, which is what I teach, but I only know this much. So I asked myself, “How can I break down my classroom walls so that students are not only learning from me, but they are learning from all those amazing practitioners like you, outside, who are actually in the field testing and developing theories by practicing on a daily basis?” That is truly what inspired me to launch my very first live streaming show because I want to interview those amazing people to come to my virtual classroom to share with the students.
And I couldn’t even tell you how much my students have benefited from those live interviews. They told me, “Dr. Ai, I’m learning so much from those people than my business school classes and any other class.” And oftentimes, after the show is over, students are actually staying in touch with people like Mark Schaefer, Seth Godin, and all those thought leaders who have come to my show. They have become my students’ learning opportunities, networking opportunities, and inspiration.
And it benefited me so much. I wasn’t thinking about creating my job and eventually running my old school. My intention was really simple: I wanted to be a better teacher. And to me, is there a way to actually just use what I have, which is social media, and then actually creating a school. But that was me back then, three years ago. I never thought about resigning from my job. I just wanted to be a better teacher, using what I already use, using what I know. So, that’s how I got started based on this.
And also, I actually grew up in China. I’m a first-generation immigrant, and I hated Chinese education. That’s why I left China. I was looking at the globe and was like, “Where can I go that is really far away from China?” The United States, where I could actually get a scholarship. That was really my incentive because traditional Chinese education was pretty much stale, right? Not so much technology back then, but we talked so much about math, engineering, and there was little room for creativity. And highly based on exams, and ranking the competition – we have lots of exams. I was very mentally damaged. I did really well in all of my classes, from the outside. But inside, I was paralyzed. I was broken inside. Outside, I was this kid who loves everything but inside, I was really broken.
Here’s another quick study I want to share before I let you ask me another question. It’s actually — the implication of this study is really, really profound. It’s a super chicken study that was done by a group of biologists, and they want to study chickens and how many eggs they actually lay, how good they are, their reproduction. So, what they did is they separated the chickens into two different groups.
One group of chickens were the super chickens. They were already doing so well. They have more eggs. It’s super. The other one was average, not so good overall in terms of their well-being, their weight, and how many eggs they are producing.
So, two groups of chickens, and they studied the chickens for six generations. And guess what happened after six generations? The super chickens – they ended up pecking each other, killing each other. Three survived. And the average group – they’re thriving, they’re producing more eggs, they’re happier.
CHUCK: Wow.
AI: Yes. So, the implication is that you can bring this to the corporate environment. So, I’m not so familiar with the corporate environment, but I’m very familiar with the education environment. I grew up in the super-chicken education environment. Extremely competitive. By the end of high school, my classmates were lying to each other to do study. I didn’t study. Do you know this question? I don’t know this question. We’re just lying to each other. Why? Because there are only one or two Ivy League schools that I wanted to get into, and our teachers are telling us, “If you get in, your friend will have no [inaudible].”
So very super competitive, and that really damaged me. That’s why I said earlier outside, I was doing really well, academically speaking. Inside, I was really broken.
I think that is exactly what so many children have going on right now. Going back to the other study I shared with you earlier, children who are attending high-achieving schools, inside, are broken. Unfortunately, many parents do not see the root of the problem. They give their children medication. But medications are only dealing with the behavioral manifestations of a much deeper issue.
CHUCK: That’s really interesting. So, I can see, based on your analogy between the super chickens and the education system, why it got so competitive and why the chickens beat up each other. But what was it about the average chickens that caused them to thrive? Was it partly because they had never been taught to compete in those same kinds of ways, and they were not taught to become super chickens?
AI: That’s a great question. Because they are a lot more collaborative. They collaborated with each other, and because they see them as a team, they collaborate as opposed to – there’s only either me or you, right? The supergroup is an either-or situation. But the collaborative one is that we’re working on this together as a team. We’re collaborating. And they don’t see each other as a competition.
And also, you have that safe environment, right? I don’t know if you have friends who are overachievers that are so good at everything…you just feel stressed when you hang out with those people, right? You feel stressed. But if you have friends who are just, “Oh, no big deal. I’m not good at this.” Just more average, you feel a lot more relaxed and are more likely to be who you are. You’re maybe more likely to succeed in whatever you do as a team. Then, you can see the difference. So, you match. You have a group of those amazing friends in your network. Yes, it can be very extremely stressful.
CHUCK: That really is interesting. Going back to the practical nature of learning the digital environment…when I was teaching at the University of Virginia and teaching these undergraduate interns at the University of Virginia Women’s Center, I often would tell them – this was going back three or four years – the reason that I was teaching them social media marketing skills was for exactly the same reason that you’re teaching them social media marketing skills. So, I’m just thrilled to find another advocate of these things.
But what I would say is that, as a business owner, if I were in a hiring position and I had a candidate sitting in front of me – maybe not literally – but I had a candidate sitting in front of me who had all the things. The GPA, the extracurriculars and, like you were saying, who could play piano like crazy but really, was just really good at texting with one thumb, and that was about as far as their digital learning had taken them.
And I was looking at one of my students who, we actually taught them how to manage social media marketing and then gave them the platforms to work on. I don’t know if there was another unit at the University that would actually turn their own platforms – Facebook, Twitter, Pinterest, and all of them – over to the students. And of course, they did it with guidance. We had guidelines and rules.
But I used to say that when a student would be sitting in front of me with those skills, and especially if she could show me projects that she had done – if she had built a website, that she had started a live stream of some kind, that she was on several platforms, that her brand was consistent across all platforms – I said, “There would be no comparison between you and this other person who you were otherwise parallel with because I can bring y9ou right into my organization from the shipping platform to the C-suite and have you apply those skills today.” Because it’s not just being able to be on Twitter and that kind of thing. That’s super practical. But it’s the other things you were talking about – the softer skills about being able to communicate.
And at that time, I hadn’t thought about the collaboration and being on the teams and that kind of thing. So, yeah, this is thrilling. I really see how you’ve lit that up.
So, let’s talk a little bit about the types of projects that you have your students work on.
AI: We do all sorts of projects. We mentioned earlier that I am an advocate of project-based learning. And when we are doing projects, we need to understand the students’ interests, right? It’s not like, I love this project so let’s work on this, but really, we listen to the students. In academia, we call this the “pedagogy of listening.” I think that many teachers practice the pedagogy of talking. Talking, talking, talking nonstop. So, I feel what we need to do more as parents, education leaders, and teachers is the pedagogy of listening. Really listen to the children and design projects based on their interests.
That’s how I even homeschool my own children. We design different products and every day, there is a theme to work on that specific project that day. And as they are working on that project, they are developing all those skills. We can check so many boxes.
So, at my school, for this Classroom Without Walls project, under New Media, we work with students who will be using some basic tools such as Canva to design graphics, to produce their LinkedIn profile picture, banner, or background on Twitter, a poster. And they also use Adobe Spark, which I personally love. It’s a very good, collaborative tool to do storytelling. Collaborating the storytelling. It’s almost like a Google Doc class website. So, imagine multiple people working on the same webpage at the same time. So, that is pretty much what is Adobe Spark. We have students from different countries work on the same story – collaborative storytelling.
So much research has shown that students do not know how to communicate and collaborate and also, partially due to – right now, there are so many online classes. The only thing students need to do is watch pre-recorded video. And I’m not saying that is not good, but if that is the only thing that the children are doing, those children are not learning effectively and, even worse, they are not developing important 21st-century skills such as communication and collaboration. Why? Because the only thing they need to collaborate with is my schedule. So, everything is self-paced. Everything is on their demand. Everything is on their terms. There’s no need to collaborate with another person.
That’s why I love a more hybrid approach. I think that is the future. You do a flipped classroom, right? There’s no need for everyone sitting – you follow on Zoom what you see on the video. Also, some people want to pause. Some people want to go back. So, you cannot ask students to watch those pre-recorded videos.
But then, there also has to be that social component, which I talk a lot about this 70/20/10 model. Only 10% of a student transformation comes from formal learning: taking a class, reading a book, watching a video. That is only 10%. And 20% is the social atmosphere – have a discussion with a peer, and a peer explains to me what is actually going on. And the 70% is the project, experiential learning. You’re learning through real-life challenges, real-life projects.
So, going back to that, this is the model that we follow. We teach students Adobe Spark, Canva, and different tools. And some of the basic – Trello, Asana – so they can do more collaboration. And some of the specific deliverables are that students will create a few Adobe Spark pages, and each of them is launching a live streaming podcast from the beginning to end, designing their own graphic, doing the promotion. They learn to research those people, to practice digital networking, talking to strangers, sending people emails, doing follow-ups, sending calendar invites all in one package.
And also, work on their LinkedIn profile, which many students do not even know there is actually a LinkedIn. I really work with them to understand how to do digital networking. So, that is one under digital literacy.
Under live skills, my students are actually – for different cohorts, I collaborate with people from different countries. So, the last cohort, we had students and teachers from Singapore. They came in and collaborated with my students, and each of them had to learn to adapt, and we even had to change our class meeting time because Singapore was 14 hours or so ahead of us. So, that was a big shock to many of my students. They probably had to look up the map – where is Singapore – right?
So many a-ha moments, and you can also see clashes of civilization. Students from the East, students from the West – how they are working with each other, collaborating. We ended with a live streaming session so that students from Singapore and my students, they actually did a live streaming show together to present their ideas, and we had a global audience to interact with our students, including students, teachers, and practitioners in my network. And it was such an incredible classroom experience.
So, this year, my friends and I – we are actually organizing a global classroom – a 24-hour global classroom. We have students from Singapore, from Korea, from Brazil, from Pakistan, from the U.S., from the U.K., from Australia. Last year, 34 countries joined. We have thousands of students talking about using social media for good. So, we designed this online, 24-hour classroom where students, for example, from Pakistan are having a live streaming chat with students from the United States.
So, we have classrooms and sessions of people from different countries working together. To me, that is the best way to cultivate those important life skills as opposed to, “What is the definition of emotional intelligence?” We can all memorize that, but can you actually practice this? Even for me, I can talk about this so well, but when I’m in a very stressful environment with my children, I’m like, “Okay, how can I apply emotional intelligence in this situation?” Application is the best learning, so I can really see big a-ha moments on my students’ faces as I put them into this type of uncomfortable and challenging situation. So that’s another example of how we are doing life skills.
Please feel free to comment below with any questions and I’ll pass along answers from Dr. Ai. Click here to read or watch part 3 and the conclusion of the interview.
Dr. Ai Addyson-Zhang is an educator and an entrepreneur. She received her MA and Ph.D. in Communication from Syracuse University and the University of Maryland. Ai is the founder of Classroom Without Walls, an alternative school to future-proof the next generation. Ai is also an Adobe Insider, Adobe Education Leader, and HubSpot Academy Instructor.
As a thought leader in online education, Dr. Ai specializes in incorporating social media and creative technologies into traditional curriculum to enhance student engagement and acquire 21st-century skills. Dr. Ai’s work has been featured in Forbes, Inside Higher Education, Pearson Education, Entrepreneur, “The Today Show”, and others.
Additionally, Dr. Ai hosts two weekly live streaming shows, where she interviews industry leaders in Business and Education, such as Seth Godin and Guy Kawasaki. Dr. Ai additionally serves as a SEMrush Webinar guest and host. Dr. Ai frequently speaks at academic and industry conferences including Inbound, VidCon, SEMrush Global Marketing Day, Social Media Day, Social Media Week Lima (the largest social media marketing conference in the midwest), and others.
Please visit classroomwithoutwalls.ai to learn more.
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