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[fusion_dropcap boxed=”yes” boxed_radius=”” class=”” id=”” color=”” text_color=””]F[/fusion_dropcap]or most people, there are not enough diversions from the diversions these days. In this digital age, people have become accustomed to high-quality streaming, flicking from one streaming service to another with the click of the remote.
If you’re hosting a virtual consumer event, competing with all these distractions can be a challenge. The bar is either low or high, depending on your perspective!
To host a riveting virtual consumer event, the goal is to set the bar as high as you can without thinking you need to be the next Emmys broadcast.
Here are 10 tips for tuning up your virtual event game and getting customers buying from you:
- Be riveting and vivacious before you start. My mother always said, “People see you before you see them.” Enter the virtual meeting room smiling, confident, and excited to greet people.
- Stand up! (And put your heels on, as applicable.) You create a commanding presence and convey energy when you strike a comfortable (yet powerful) pose.
- Light your face well and watch for any glare on the screen.
- Consider your background. Keep the wall art behind you simple, for instance.
- Aim the camera in the upper half of your body with your head in the center of the frame. If you are co-hosting, be sure your screen presences match so that both of you have the same on-screen profile.
- Never let them see you sweat. Technology always has its glitches. Chat through the mishaps and make them part of the show.
- Lights, camera, and a microphone are must-haves! I’m not here to recommend any gear in particular. I did want to mention that I purchased the entry-level version of each component, and my sound and picture quality are now noticeably above average. I’m sure I could have spent much more, but at less than $300 total, these components were well worth the investment!
- Cut the time in half. Virtual attention spans are far shorter. Don’t translate an in-person meeting or event at the same ratio as a virtual one. Half the time, or slightly more than half, is about right. Invite people to stay longer if they have time, but keep it to the timing you planned on the agenda.
- Engage the audience from the outset with an icebreaker in the chat. Getting them used to chatting will keep them conversational throughout.
- Break every 20 minutes with an engaging activity. Some ideas are a pet show and tell, sharing a favorite travel photo, or finding something red. You can make up whatever game suits your audience.
- Use breakout rooms. Keep the numbers small and, if possible, assign a facilitator.
This is the perfect time to offer tremendous value to your customers who may not be up to visiting you in person. Share a valuable or meaningful service that shows you care. When the time is right, they will think of you first.
What kinds of virtual events is your business holding? What successes or frustrations have you experienced? Leave a comment below to start a conversation with me.
Are you looking to take your virtual meetings to the next level? I can help! Reach out for a strategy call, or to learn more, please visit me on my website.
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